Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Consumer attitudes worsened in April as President Donald Trump's new tariffs triggered market upheaval and warnings of a possible recession, University of Michigan survey data on Friday showed.

Self-driving cars are getting all the press lately, but consumer attitudes towards electric cars have been growing steadily more positive, especially among younger consumers, according to a recent ...

KANSAS CITY — As food and beverage manufactures have embraced transparency and disclosed more about how products are formulated and processed, consumer concerns about the use of ingredients once ...

As financial technology (or “fintech”) has begun encroaching on the territory of financial services, offering consumers new ways to pay, borrow, invest and more, few surveys have looked at consumer ...

Factors such as the seller and the product type influence consumer trust in the hygiene and safety of food sold online, according to research. The Food Standards Agency (FSA) commissioned research to ...

Recent research has revealed that consumers increasingly value personalisation, honesty and integrity ahead of speed and monthly cost when choosing a loan provider. There were some interesting themes ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper ...

Americans are cutting back on dining out (again), according to a new study. And this time, it’s not due to the pandemic or shutdowns of food establishments. It’s due to rising costs and economic ...

To characterize consumers’ attitudes about personal health records (PHRs), electronic tools that enable consumers to securely access, manage, and share their health information, in a community ...

INSURANCE DURING COVID-19: Consumer attitudes and perceptions tracks consumer sentiment weekly as the market uncertainty continues to grow and and carrier relationship expectations rapidly evolve. J.D ...