As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and ...
For too long, brand tracking has been defined only by the ‘what’ – metrics showing when perceptions shift. YouGov ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking ...
Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...
Consumer Sentiment Sinks In February: Economist Flags 'Unusually Large' Rise In Inflation Perception
Consumer confidence in the U.S. took a bigger-than-expected hit in February as worries over rising inflation weigh on sentiment, posing fresh challenges for the Federal Reserve’s interest rate ...
In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers ...
Edible insects have many benefits. They are a good source of alternative protein, a rival to plant-based meat; they are often considered more sustainable than conventional meat; some insects are even ...
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