Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

Understand your buyer persona to create content that guides them from awareness to action. Align content with each buyer journey stage to boost engagement, conversions and brand loyalty. Understanding ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

The most recent Content Marketing Institute report tells us that 74% of B2B content marketers say they have a strategy for their use of content, but only 22% consider it effective. Figures such as ...

The purpose of the Almanack was not only to enlighten its readers (and enrich their souls), but also to promote Franklin’s growing print business – and thus, content marketing was born. Fast forward ...