The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.

Dobby Ads today announced the expansion of its AI-assisted creative production capabilities, designed to help brands shorten marketing content production cycles and produce visual assets more ...

Multiply raises $9.5 million to bring AI driven self learning advertising to B2B, using CRM and sales data to continuously optimize campaigns on Google and LinkedIn.

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...