The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

To account for increased production costs, tariffs, inflation and more, many businesses have had to raise their prices. While this move helps alleviate the pressure businesses are feeling in an ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

Process Cycle Efficiency (PCE) is a simple calculation that will define what percent of your total processing time is consumed by waste. It will also show you where that waste is and how you might try ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

Cellebrite's Digital Intelligence (DI) solutions leverage its extensive expertise with best-in-class capabilities and customer value as a strategic imperative. Cellebrite's CEO, Yossi Carmil, ...

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

When vendors launch the latest iteration of a channel programme, they often claim to be rewarding partners that deliver real commitment and value-add – but, as many can attest, that’s not easy and can ...