A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

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Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Recently, one of the providers of ...

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Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing ...

In today’s fast-moving marketplace, CRM platforms have evolved from luxury add-ons to essential infrastructure — especially for small and midsize businesses (SMBs) trying to stay competitive. A CRM is ...