What is your value? Most of us feel a pang of anxiety when we’re asked to define our personal value proposition. It can be hard enough to describe yourself concisely, let alone declare the value and ...

Defining value is the most ambiguous problem in our profession. And the inability to define your value can be debilitating for you and the prosperity of your business. Industry research puts the alpha ...

For as long as business has existed, people have attempted to define value, to improve sales and retention of the workforce and customer base. Yet when it comes to truckers, too many companies look at ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

The best companies, leaders, and teams never stop thinking about how to deliver more value to their customers, markets, and employees, for all the reasons you might guess: Markets and competitive ...

For company values to be truly meaningful, employees need to buy into them. Yet, many leaders think they alone should define these values and then pass them on to employees. Instead, William ...

What does value really mean? In the lexicon of marketing, should value represent the consumer’s perception, a level of satisfaction, an element of the exchange that complements price, or something ...