SAN FRANCISCO -- The Fruit Formerly Known as Prunes has fallen on hard times. Despite a $10 million marketing campaign to kick off a trendy new name -- "dried plums" -- the wrinkled fruit is suffering ...

Plum growers have won permission from the government to start calling prunes "dried plums," and packages with the new name are showing up in stores. Prune juice will still be prune juice, however.

You might associate prunes with assisting stagnant bowel movements. But dried plums (yes, that’s what prunes are) and prune juice have more to offer than just getting your gut and bowels in gear. In ...

Prunes offer more than constipation relief—they can also improve cholesterol levels and reduce inflammation. Learn about ...

Plums are a type of stone fruit with a delicious sweet flavor. The fruit grows on trees that, once planted, can take four to six years to even bear fruit according to the California Prune Board. Even ...

W A S H I N G T O N, Feb. 1 -- Prunes by any other name would taste the same. But they might sell better. Plum growers have won permission from the government to startcalling prunes "dried plums," and ...

Plums can be surprising. Will the one you sink your teeth into be tart or sweet? There are no guarantees, but there are a few hints. Clockwise from top left: Purple plums, cherry plums, red plums, ...

Wrinkles can be cool – if you’re a prune. Many of us have had a long love affair with our crinkly, locally grown prunes, even if they weren’t considered the coolest fruit in the bunch. But that’s ...

Have you tried prunes for constipation relief? These dried plums can improve your gut health and make bowel movements smoother, says a diet expert.