Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

The storm left Texans without power for days and CPS Energy with $850 million in bills. Rather than paying its debt, the ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

I'm currently getting estimates for direct mail advertising from Val-Pak. It's one of the bigger direct mail advertising companies. They send out those envelopes with tons of "coupons" in them. I'm ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based ...

RSVP Direct Mail Advertising, the leading luxury direct mail company, has announced the launch of its nationwide contest, “RSVP Restaurant Rescue.” As local restaurants face financial challenges due ...

RSVP Direct Mail Advertising, the industry-leading luxury direct mail company, has announced the expansion of its marketing services to Las Vegas. Local resident and entrepreneur, Tim Knifton, leads ...