Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

TikTok creator's 11-second Dr Pepper jingle, "Dr Pepper baaaaaby" goes viral, garnering millions of views and landing a national ad placement.

On Dec. 23, Romeo Bingham posted a short but catchy jingle -- “Dr Pepper, baby, it’s good and nice,” Ad Age reported. It quickly generated 25 million views on the social media platform, inspiring ...

While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar ...

What started as an 11-second TikTok video turned into an advertisement that was aired during college football’s biggest game Monday night. During the national championship game, Dr. Pepper unveiled ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

Add Yahoo as a preferred source to see more of our stories on Google. It turns out singing on TikTok can land you a national advertising deal. A viral TikTok jingle celebrating Dr Pepper caught the ...