Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Powerade's bold blue label promises 50% more electrolytes than the competition. However, a new lawsuit says the figure is more of a marketing spin than a scientific fact. Coca-Cola is facing a class ...

Powerade, The Coca-Cola Company’s iconic sports hydration brand, made its debut in India at one of the world’s most significant sporting events, the ICC Men’s T20 World Cup. Powerade’s presence as the ...

Skip the drive-thru and add to your cart. With hot summer days finally upon us, staying hydrated is top of mind. Luckily, new beverages are popping up each week, making it easy to meet your hydration ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Powerade, the iconic sports hydration brand by The Coca-Cola Company, has launched in India during the ICC Men's T20 World Cup. The brand is introduced with a high-impact campaign featuring athletes ...