As states pass legislation to ban personalized or surveillance pricing, consumer advocates encourage awareness.

CBS California Investigates reviewed online shopping carts at three major retailers selected randomly. We found prices ...

As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Banning dynamic pricing would not make prices fairer. It would make them stickier, and, in many cases, higher. Lawmakers should reverse course while they still can.

Getting a bargain today can feel like hitting a moving target. Inflation-weary US customers are fed up with feeling like they ...

So why the backlash? Because people notice price increases more often than price decreases. A surge price during a busy hour feels unfair. A lower price later barely registers. Banning dynamic pricing ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

Dynamic pricing sounds exciting, but your wallet may not agree. Find out which stores have embraced this controversial ...

It has long been the case that certain sales and service providers increase or decrease consumer prices based on perceived data. A luxury item purveyor or home improvement contractor, for example, may ...