The well-known "Elf on the Shelf" is right now making an appearance in scores of households across America. The popular holiday visitor appears after Thanksgiving and stays throughout the holidays — ...

One mum has been forced to get creative after she spotted her son's mischievous Elf toy had lost a limb just one day after she gave it to her four-year-old. Lauren Weir, 30, from Watford opted to give ...

Santa sees kids when they’re sleeping, he knows when they’re awake, he knows when they’ve been bad or good - but sometimes he still needs a helping hand. That’s where the Elf on the Shelf comes in.

A controversial innuendo-laden Christmas advertising campaign from Poundland has been banned. The retailer's "Elf Behaving Badly" campaign has been deemed irresponsible and likely to cause widespread ...