"D" is the answer to all four questions. And if you got any of the answers wrong, then you want to read this story. I've learned from running my own business that a customer relationship management ...

In today’s highly competitive business landscape, maintaining strong customer relationships is more crucial than ever. As companies strive to enhance customer satisfaction, improve efficiency, and ...

Recently, I wrote columns dealing with the issues of budgeting for and cost-justifying CRM systems (see sidebar). When I spoke at a strategic planning session that 3M Telecom hosted for its key ...

Customer relationship technologies took root in the early 1980s, with the introduction of personal computers. The launch of ACT! in 1986 was one of the first big milestones in the era of CRM. Not long ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The best CRM software is an essential tool for modern businesses, streamlining customer ...

Once you have identified a few CRM systems that meet your requirements, you can begin the vetting process to select the right CRM system for your firm. Tip 4: Direct the Demonstrations It’s essential ...

DURING THE THANKSGIVING holiday of 1998, Monster.com took a million-dollar gamble. The Maynard, Mass.-based job listings site, which had roughly 300 employees, rolled out a high-end software package ...

Research estimates that up to 63% of CRM systems fail to meet expectations – and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of ...