A value proposition, simply put, is the reason or set of reasons that someone chooses you as their financial advisor. After more than 20 years of coaching advisors, I find that many struggle to ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to define ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...