Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

A trademark is a word, phrase, symbol, or design—or a combination of these—that identifies and distinguishes the source of goods or services of one party from those of others. Essentially, a trademark ...

When launching a startup, it’s crucial to establish a strong brand identity, which often includes selecting a unique name, logo and other identifiers that distinguish your products or services in the ...

Register a trademark to legally protect brand identity and ensure broad protection. Understanding differences between trademark, patent, and copyright is crucial for protection. Trademark clarity and ...

Businesses have known for hundreds of years that there’s value in a trademark: the shape of a Coke bottle, the swoosh on a Nike shoe, the McDonald’s golden arches. Just how much value, however, has ...