At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

Flipkart Ads, the digital marketing division of ecommerce major Flipkart, is reportedly targeting to become a $100 Mn business by March 2018. The company has tied ups with Google and YouTube to target ...

Ecommerce giant Flipkart has launched an advertising platform, Brand Story Ads, on the mobile app. The platform has over 50 leading brands on board including Yes Bank, L’Oréal, Micromax, Intel, ...

Kushagra Dwivedi has been elevated to Director – Flipkart Ads at Flipkart. The news has been shared by Dwivedi in a LinkedIn profile. He was earlier Associate Director Flipkart Ads. Dwivedi has been ...

Snapdeal, today unveiled the new version of its advertising platform, Snapdeal Ads. Entirely developed in-house, the ads platform will assist sellers to improve their brand visibility, help measure ...

Flipkart has apologised to the Gorkha community for hurting their sentiments in its recently launched ad for Flipkart Assured. This came after the members of the Gorkha community filed a petition ...

The Confederation of All India Traders (CAIT) has filed a complaint with the Ministry of Consumer Affairs against Flipkart and Bollywood actor, Amitabh Bachchan for an advertisement about the upcoming ...