It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it ...

Texas entered into a partnership with an Austin-based health supplement company, Humann, that will display the brand's logo ...

The Fighting Irish will be starting the 2025-26 school year with a new logo that represents the team's "tenacious" spirit.

Logos are woven into the fabric of college athletics as much as anything else. For Notre Dame, they are synonymous with their ...

The Notre Dame Fighting Irish unveiled a new logo that features a leprechaun carrying a football. Check it out!

The Notre Dame Fighting Irish are unveiling a brand new look ahead of the 2025 college football season — and the fists are down and the football is up. The University of Notre Dame Athletic ...

For the first time in decades, the Notre Dame Fighting Irish will be unveiling a new spin on their iconic leprechaun ...

Notre Dame has one of the more classic looks in all of college football. However, ahead of this season, the Fighting Irish are releasing an additional one that’ll eventually be for all their athletics ...

Brand image is a massive part of modern 21st century business and college footballis big business.