A year after Amazon integrated MX Player into its ecosystem, the two-platform strategy is starting to show clear contours.

Mumbai:Amazon MX Player’s blockbuster series Jamnapaar is winning hearts, once again, with its much-awaited second season, ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

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Amazon MX Player, the ad-supported video streaming platform created as a result of Amazon’s acquisition of the MX Player app ...

Rise and Fall becomes India’s biggest digital-first reality show, ranked amongst top OTT shows in India for 6 consecutive weeks. Mumbai: Rise and Fall, Amazon MX Player’s latest disruptive and digital ...

The demand for content on digital is limitless, advertisers have realized this and moved their spends to digital as streaming ...

Amazon has completed its acquisition of certain MX Player assets in India, merging the free streaming app with its own Amazon miniTV service. Last month, Amazon MX Player logged 250 million unique ...

Amazon is engaging with Times Internet to explore the acquisition of MX Player, one of the largest on-demand video streaming services in India, according to four sources familiar with the matter, as ...