According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...