Are some healthy-looking foods really misleading you? TODAY National Investigative Correspondent Jeff Rossen exposes some colorful marketing tactics that experts say may leave you feeling blue. When ...

Have you ever really noticed the little stickers on your apples and oranges? Today, many stickers in the U.S. feature barcodes or a puzzling string of numbers. But around the world, fruit stickers ...

What began as a marketing flourish in the early 20th century has become a quiet backbone of modern grocery retail.

New York based electrical engineer and designer Scott Amron has come up with an idea that could transform the way industries label fruit and vegetables. You may not pay much attention to that fruit ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The life of a modern inventor is a lot like you’d imagine it ...

Most shoppers are familiar with PLU code stickers on fresh produce, commonly removed prior to the consumption of portable fruits like apples and bananas. Rumors claiming that fruit stickers are edible ...

Eye-catching images depicting California as a paradise of health and sunshine blanketed the country during the state’s citrus heyday from the mid-1880s to 1955. Paper labels with vibrant colors were ...

The brightly colored labels on apple boxes were strictly utilitarian. For more than a half-century, labels depicting bucolic vistas of Northwest orchards, children with cherubic faces, attractive ...

News: fruit may no longer come with sticky labels thanks to an EU ruling approving the use of chemicals applied with a laser to brand fresh produce. The European Union has approved the use of iron ...

When federal officials quashed a plan to create “the coolest post office in America” by covering the Tieton post office facade with a giant stamp mosaic, supporters decried bureaucrats and their ...