Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Microsoft has plans to widen ads in its video games ecosystem, a move that could tack on billions of dollars to its already-bustling ad business. Microsoft is creating a new ad tech infrastructure ...