In a time when everyone is eyeing the latest $1,000 iPhone, a $100 colorful can-shaped phone for kids in sweeping the nation ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Top movie and streaming executives tackle Gen Alpha's theatrical embrace, nostalgia's lure and more at Variety's ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Gen Z and Gen Alpha are buying snacks differently, forcing brands to rethink ingredients, packaging, and even trust. Have you ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...