CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal ...

Leaders at major brands like American Eagle, PepsiCo, and E.l.f. Beauty explain how they stay connected with Gen Z and ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Kardea Brown talks about hilarious slang lessons from young bakers and how “the ick” became part of her vocabulary.

Add Yahoo as a preferred source to see more of our stories on Google. The cast of the Walt Disney Co. TV series “Scrubs.” (Paul Drinkwater / 2002 Touchstone TV) John Campbell is a senior vice ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Gen Z, this will smart. The generation born between 1997 and 2010 is the very first generation who did worse in school than ...

John Campbell is a senior vice president at Walt Disney Co. who oversees streaming ad sales solutions. He also coaches his second-grade daughter's basketball team, and recently asked her teammates to ...