Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

Emojis were created to convey thoughts more easily — but they seem more confusing than ever. Texting someone your age or older is fairly straightforward. Texting a teen on the other hand? We can ...

This Valentine’s, corporates are trying to capitalise on the week of love by tapping into their new audience, Gen Z. Zepto, ...

In a fast-moving world, romance is slowing down. Stories across films, series and books now lean into yearning, a shift that's resonating strongly with Millennials and Gen Z in India.

According to the Red Lab Gen Z Slang Report that "captures the living, breathing vocabulary of a generation that speaks in ...

If you’ve recently overheard someone say "6-7" or "mogging" and had no idea what it meant, you're not alone. A new analysis of the most-searched slang terms of 2025 shows just how quickly Generation Z ...

Wondering why you don't really vibe with your Gen Z cousin or Boomer parents? A neuropsychologist explains why generations ...

The ALTO Where Leaders Meet spring conference, held in New York City this year, brought together global leaders in the language and educational travel industry to tackle some of the sector’s most ...

Gen-Z have set the bar high, and low, when it comes to dating - from managing expectations to ghosting partners, they have done it all. Here's all you need to know before Valentine's Day 2026.

Couture has always been about fantasy, but this season, it feels like it’s speaking a very specific dialect. Gen Z, specifically. Not in the “let’s slap a TikTok soundtrack on it and call it youth” ...