Long before social media, streaming platforms, and modern lifestyle movements, Generation X was quietly shaping culture ...

Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

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Gen X entrepreneurs are carrying the most economic anxiety among generations of business owners, according to the latest CNBC|SurveyMonkey Small Business Survey. They're the least confident group when ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...