Announced at CES 2011, the Gibson Firebird X has been a fascinating example of a traditional instrument maker building something that, arguably, is quite revolutionary. The Firebird X is essentially a ...

The Gibson Firebird X is the first digital guitar that even the most fervent analog luddite won’t write off as a gadgetar. Lots of guitar technology claims to offer you infinite sounds and disappoints ...

Gibson’s new Firebird X guitar, a high-tech model that boasts automatic tuning, built-in audio effects and support for downloadable apps, hopes to marry the worlds of music and modern electronics in ...

Enthusiasts of vintage electric guitars might well lay an egg at this news, because Gibson has brought the Platypus Firebird back from extinction, with the transitional 1965 ‘bird resplendent its ...

Gibson is continuing its recent trend of dipping into its vast archive of more left-field builds as it announces the return of the Firebird Platypus – a transitional design from the mid-’60s.

After a couple of weeks of Apple-esque hype, Gibson CEO Henry Juszkiewicz gave what he calls the revolutionary the Firebird X a smashing start at the press launch in New York. Featuring built-in ...

Way back in 2007 Gibson rolled out its first “robot” guitar, featuring motorized tuners that could quickly tune up the instrument without much player intervention—and even switch between common ...

With all consumer units of the limited edition Firebird X reportedly having been sold, Gibson is already looking to the future. The company has announced the forthcoming introduction of hundreds of ...

Rock n' roll and the automobile are inextricably linked, but few realize just how closely the electric guitar and the car are interconnected, too. Southern California's Fender tapped into the region's ...

It looks like Gibson has been taking the destruction of guitars out of the rock club and into the light of day, on a new scale. A cringe-inducing video which you can watch below shows a construction ...