Oreo And BTS Unite Global Fanbases With Limited Edition Cookies

Pop sensations BTS on a global campaign featuring a limited edition version of Oreos that have Korean brown sugar flavoring.
Marketing Dive

Oreo teams with K-pop supergroup BTS for global campaign

Oreo, a Mondelēz International brand, is looking to leverage the global fan base of the K-pop group BTS to tap into culture ...

What tastes like a Korean pancake and is purple all over? An Oreo inspired by K-pop group BTS

Oreo is teaming up with K-pop supergroup BTS to capitalize on consumers’ growing interest in global flavors. Oreo parent ...

The new BTS Oreos are more than cookies. They were designed to become collectibles

Built with ARMY superfans in mind, the collab features a creme flavor based on a sweet Korean brown sugar pancake commonly ...
B and T

Mondelēz Hands Global Oreo Creative To 72andSunny Following Competitive Pitch

Creative agency 72andSunny has won the Oreo global creative account as well as the US biscuits category for parent company Mondelēz International, following a competitive pitch. Omnicom’s Martin ...