Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

I’ve addressed the benefits of Google Ads scripts to automate aspects of account management. Producing custom scripts is now much easier with generative AI platforms. Scripts can go beyond automation ...

I’ve twice addressed my fondness for Google Ads scripts for automating everyday tasks. Scripts are code snippets that work behind the scenes for functions such as: Identifying URL errors, Finding ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening ...

Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually ...