Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions. Google is testing a new feature that allows advertisers to run A/B tests ...

Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the ...

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center. This change was spotted by ...

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an 18% higher share of new-customer conversions to Demand Gen versus the paid ...

At the 2026 YouTube NewFronts, YouTube introduced its Creator Partnerships platform, replacing BrandConnect and integrating it into YouTube Studio, Google Ads, and Display & Video 360. Advertisers can ...