PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

5 Google Analytics Reports PPC Marketers Should Actually Use

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
Analytics Insight

Google AI Push Could Wipe Out 40% of Publisher Search Traffic

Google’s search ecosystem is heading for a structural reset. A new industry report warns that publisher traffic from Google ...
Search Engine Roundtable

Google Rolling Out Ads Advisor & Analytics Advisor

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...