AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

The chief marketing officer (CMO) role is increasingly pivotal to businesses as new ways to engage with customers emerge and customers expect more from brands. This greater reach allows marketers to ...

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence. Picture this: You hit send ...

CMOs today are under immense pressure to prove marketing's value to the board – yet, according to The Drum research, linking marketing directly to business growth has been a top challenge for them ...

The Covid-19 pandemic, uncertain economic conditions, hybrid work environments and many other factors are compelling marketers to find new, creative ways to engage customers. But to achieve their ...

In 2001, a nine-party AIADMK front defeated the DMK-Congress alliance; five years later, DMK returned with Congress by its side. AIADMK won back-to-back in 2011 and 2016, the first with an 11-party ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...