A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

The company will launch a testing phase of its LEGO Audio & Braille Building Instructions on Aug. 28 Matt Shifrin, from Newton, Massachusetts, has always loved playing with LEGOs. Born blind, he would ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

Whether you're an adult who wants to make beautiful creations out of Lego bricks, or a child discovering their creativity through building — there's never a wrong time to get into Lego building. "Lego ...

This tutorial shows viewers how to construct a working vending machine using just LEGO pieces. Follow along as the video ...

If you’re ready to jump on the fidget spinner bandwagon — the toy craze that seems to be obsessing the nation — but still don’t want to shell out a hard-earned $5 or more for the funky gadget, then ...