Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

There are so many beautiful foundations available today, especially online, and it can be overwhelming to choose the correct formula and shade for your skin. As we age, our skin changes and fluctuates ...

Nowadays many of us aren't always our true base colour. You want to match your foundation to the colour your skin most often is, so if you regularly self-tan, take this into account and don't shop for ...

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While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

Flesh arrived on the beauty scene last summer, featuring a stick foundation in 40 shades, primers, eye gloss, and more. The brand, which is sold at Ulta and via its own website, steadily added ...

Fenty Beauty is expanding in even more amazing and inclusive ways. Rihanna's brand is dropping 50 shades of concealer on Friday, Jan. 11. Fenty is also adding 10 additional hues to its Pro Filt'r ...