The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Haven't gotten around to updating to Google Analytics 4 yet? After all, the current version ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into ...

Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most of the ...

On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends Urchin and Classic Google Analytics. Read on as we reflect on the legacy ...

Google is framing the shift to Google Analytics 4 as a simple migration. In all actuality, it’s a complex and potentially disruptive transition, and brands should be prepared. The Fast Company ...

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This ...

Businesses can elect to make the switch over to GA4 before the automatic update, and it’s in their best interest to do so sooner rather than later. “Google Analytics is what everyone uses,” says Jake ...