At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase ...

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). Product descriptions do two things on your ecommerce store — they ...

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Ashley B. posted a ...

About five years ago, Healthy Horizons faced a crisis of vocabulary. If a potential customer searched for the Bay Area company on social media or through search engines, it would not show up. Why?

When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). If you are or aspire to be an enterprise-level business owner, it’s ...

Product catalogs have been one of the major marketing tools since mail-order catalogs made their first appearances in the 1800s. There is no way to accurately estimate the dollar amount of goods ...

You’ve done the hard part and attracted a potential buyer to your product page. Now, you must convince them to click the “Add to cart” button. One thing that will help convince them to make a purchase ...