Infinite scroll has become a darling feature of websites, rolling out on new platforms every day, streamlining content consumption for readers who will never have to hit a “next page” button again.

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

European Commission has taken aim at TikTok’s ‘addictive’ design ...

YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

In a pocket of spare time, you may reach for your phone to scroll social media - but how often do you end up spending more time here than you planned?

The European Commission on Friday accused TikTok of purposefully designing its app to be “addictive,” calling out features such as infinite scroll, autoplay, and push notifications, as well as its ...