In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is ...

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Influencer ad transparency is a key concern for consumers, with straightforward labels causing the least negative impact to engagement, new research finds. Influencer ad transparency is a key concern ...

Influencer marketing is booming. The industry’s expansive reach, projected at $16.4 billion this year, means innovative ways for you to tap into new audiences, increase engagement, and ramp up ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...