WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage ...

Santiago-Blay, Jorge A. 2006. Marketing Mostly Intangible Goods: The Case of botanical Gardens and Arboreta. Buffalo, New York: National Center for Case Study Teaching in Science, University at ...

Bill Gates, renowned for his pivotal role in founding Microsoft, has become a prominent voice in discussions about innovation and economic transformation. Through his blog, Gates Notes, he frequently ...

In a new podcast, billionaire Point72 founder Steve Cohen talks about the intangible values good investors have. Cohen, the owner of the MLB’s New York Mets, spoke about how the level of discipline is ...