Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Growing at a compound annual growth rate (CAGR) of about 8%, and expected to exceed USD 3 billion by 2030, the Indian travel retail market is on the brink of a significant transformation, driven by ...

(IANS) Consumer preferences and habits change very fast, usually driven by digital platforms and emerging technologies. Brands that fail to keep up with the shifts may become obsolete. Consumer ...

Extending membership-based free shipping programs to third-party sellers can strengthen online marketplaces rather than cannibalize them, according to a new study published in the INFORMS journal ...