Automakers in Japan, abroad turn to electric minicars

Automakers are increasingly plugging into electric versions of minivehicles in one of the world's largest car markets, as sub ...
Electrek

A new EV brand backed by 5 companies wants to shake up Japan’s cheap mini car market

BYD isn’t the only Chinese brand that wants to crack open Japan’s kei car market. Five companies, including China’s ...
Hosted on MSN

Japan’s New ‘Mini-Aircraft Carriers’ Have F-35 Fighters

Key Points and Summary - Japan is significantly bolstering its naval power projection capabilities by converting its two Izumo-class helicopter destroyers, the JS Kaga and JS Izumo, into light ...
Campaign Asia

Mini’s Japan story highlights importance of uniqueness for MNC brands

Mini has been German since 1994, but few would acknowledge that fact in Japan. With its Union Jack roofs and accessories, the brand remains as proudly British as it was when it first developed ...
autoevolution

MINI Japan Presents: the Classic MINI Button

Japanese MINI enthusiasts are in for a treat! After the UK branch announced the new Cooper T model and the Germans will get the MINI Paceman GoalCooper, the Asian market will receive the best of all ...