Kuiu’s newest camo offering is Valo, which may be the company’s most versatile pattern. Valo is composed of lighter brown, tan, gray and olive drab earth tones with a minimal amount of black. This ...

Dixon, CA-based KUIU is a popular direct-to-consumer outdoor apparel company for the hunting niche. Last year, the firm did $50 million in sales. Its CEO, Jason Hairston, has an unusual background. A ...

Former 49ers linebacker Jason Hairston, 47, died on Wednesday. It was later revealed that Hairston took his own life. “We are shocked and saddened to announce the tragic passing of KUIU founder Jason ...

When you’re covering serious miles in unpredictable terrain, your boots aren’t just footwear; they’re gear. And like any gear, they must perform, hold up over time, and keep you comfortable. I wore ...

Dixon-based Kuiu has opened a second high-performance hunting store in Dallas. A company spokesman said Dallas is the ideal location for a brick-and-mortar store based on the active consumer base.

Hunters can endlessly debate the different types of camo for deer hunting. Everyone seems to have a favorite. The thought processes and technology that go into the design of modern camouflage patterns ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. The ...

When I started hunting three decades ago, there were only three major brands of camouflage available — Trebark, Realtree and Mossy Oak. All were relative new at the time and all were designed to ...