From Furbies, Hatchimals, and Tickle-Me Elmo to Tamagotchi digital pets, Cabbage Patch Kids, Baby Alive and even pet rocks, generations of kids have been drawn to toys that feed their need to “nurture ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart introduced The Walmart Toy Lab at WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the ...

How parents can balance buying novelty items with ones that earn their keep and offer repeated play – long after the ...

Why bother twisting real, plastic arms when you can play twisting games on an iPhone? What's the point of unpacking a board game when you can alleviate boredom instantly on an iPad? Kids, you see, don ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Toys R Us parent company is partnering with the ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social, and confident in themselves when they play with their favorite toy ...

In the age of screens, amid reports of retail stores struggling and studies suggesting that all kids want for Christmas are Robux, what does the future hold for the toy industry?

When Alexia Metz thinks back on the early years of parenting, she mostly remembers the stuff. “I was living in a small condo and had twins,” she said. “I felt like the walls were closing in on me.” ...

Ask an elementary school parent or teacher, and they’ll tell you: Kids these days absolutely love watching gameplay videos. PBS Kids says a full 50% of its viewers three to six years old routinely ...