Long before Los Angeles Lakers legend Kobe Bryant adopted the "Black Mamba" nickname and built a sneaker empire with Nike, the seeds for his alter ego were planted during his adidas tenure.

'Year of the Horse' Kobe 8 headlines this week's best sneaker releases.

When NBA legend Kobe Bryant first burst onto the scene for the Los Angeles Lakers, he was signed to Adidas at the time and serving as one of their biggest signature athletes. The partnership created ...

It’s been five years since a helicopter crash in Calabasas stole Kobe Bryant from the world far too soon. Yet, somehow, his story continues to grow, stitched deeper into the fabric of Los Angeles, ...

More than 20 years ago, when the term "signature sneaker" was synonymous with Michael Jordan, Adidas signed a quartet of young phenoms in an attempt to jump-start its fledgling basketball line. The ...

Over the past few years, sneaker brands have become noticeably more confrontational with each other on social media and in marketing campaigns. No brand has a more edgy online presence than adidas ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Fans usually associate Kobe Bryant's name with Nike, but ...

Five years since the helicopter crash that killed Kobe Bryant, a pair of his game-worn sneakers has changed hands for $240,000. Sold this week through SCP Auctions, the Adidas EQT Top Ten 2000 ...

The Lakers legend’s outrageous outburst over the Raptors stands alone in modern NBA history—and the shoes he wore that night ...