Lego "assembled an expert team from the worlds of video gaming, electronic engineering, industrial design, user experience, architecture, computing, sound… and much more" to create a tiny brick with a ...

Similar to the Star Wars line, the Lego Pokémon Smart Play collab is split into two kinds of builds. There are all-in-one sets that come with one or more Smart Bricks. There are also Smart ...

There’s already a decent amount of LEGO Pokémon products out there, but with how many Pokémon there are and the possibilities they present, it’s no surprise to see that LEGO and Pokémon Co. are ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. SMART Play is a great mix of technology and doesn't require a screen or ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

To help introduce SMART Play, its new interactive building bricks, Lego is bringing in the big lightsabers. The company has hired actor Mark Hamill, famous for his Luke Skywalker role in the "Star ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

LEGO SMART Play is here, but what is it? LEGO SMART Play is a new innovation in LEGO builds, bringing light, sound, and immersion to sets. I think we can all agree… We spend A LOT of time looking at ...