Studios are refocusing on theatrical distribution, and premium screens are key for the payoff.

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

IMAX accounts for 1 percent of screens but 20 percent of opening weekend grosses. Here is what IMAX got right while the rest of the movie industry struggled to recover—and what’s coming in 2026.

And The Avengers are helping to launch it ...