For the first time ever, a company pays to promote its competitors’ ads. Yes, that's right. The advertising industry has evolved tremendously in the past few decades, but what just happened in ...

Children of the '80s and '90s are likely to remember Kraft's Country Time Lemonade's TV ads that featured a happy Grandpa who loved his lemonade mix and being around his family. After 14 years, ...

CITYWIDE— A young girl is hawking lemonade, but when her neighbors approach the stand they instead notice the bag of Doritos behind her. It's not for sale— or is it? The quick-thinking child deftly ...

The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo. The direct-to-consumer insurance company Lemonade ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 54 min ago By Adrianne Pasquarelli - 2 hours 6 min ago By Lindsay Rittenhouse - 2 hours 42 min ago 2 hours 45 ...

There may not be commercials for Budweiser beer, Coke or Pepsi shown during Super Bowl LV, but there will be an ad for the new Bud Light Seltzer Lemonade. To compliment the first Bud Light Seltzer ...

Created by JWT London, the ad sees the girl visiting India to meet an ambitious and entrepreneurial lemon trader in order to become business partners. Andrea Newman, global head of advertising and ...