SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. Photo by RICHARD CHASE The HBS community lost a legendary member of its faculty ...
BELMONT, Mass. (AP) - Theodore Levitt, the former Harvard Business Review editor who coined the term "globalization," has died. He was 81. Levitt, who had been battling prostate cancer, died at his ...