As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives. Of the five that lead ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

SOCi Inc., the marketing platform for multi-location brands, has partnered with Pet Supplies Plus as the franchise brand's platform of record for localized social media marketing. With over 665 stores ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

Local Marketing Plus SEO, a digital marketing agency based in Kelowna, British Columbia, has announced the launch of comprehensive AI-powered marketing tools designed specifically for trades and local ...