Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

I’ve been fishing from a Hobie kayak for over 11 years, and when it comes to a fish finder GPS for a kayak, the Lowrance Hook Reveal 7 Splitshot is a rugged and reasonably-priced option. Lowrance ...

High Definition System (HDS) multifunction displays represent the flagship series for Lowrance. First introduced 15 years ago, the series has undergone a number of evolutionary upgrades and technical ...

Lowrance announced the upcoming software update for the HDS Gen3 fishfinder/chartplotter series — enabling wireless compatibility with the complete line of C-Monster compatible Power-Pole products.

NEW YORK (MarketWatch) -- Lowrance Electronics Inc. Monday agreed to be acquired by Simrad Yachting AS for $215 million, or $37 a share. The consideration represents a premium of 48% from a closing ...

Scott from Bayou Chronicles shares his DIY Hack to transfer tracks from a Lowrance unit to Google Earth on his computer step by step. I’ve told quite a few people that one of the best purchases I’ve ...